The popularity of waterproof vinyl flooring is expected to continue in 2019 and is expected to grow at a double-digit rate. Much of this growth is fueled by the manufacturer’s advancement in technological innovations and creation of exciting patterns and visuals.

A few years ago laminate flooring was one of the most popular hard surface wood-looking flooring customers were buying. Today, most customers are asking for “waterproof ” vinyl flooring planks, with benefits and features that are unmatched by other products available in the market.


The top brands, Paradigm and Metroflor Genesis, have been the most popular sold by local flooring retail stores. This has been attributed to the popularity of the designs that have been created for the local market. There are patterns like Royal Koa, Guava, and Moana Driftwood, to name a few. These wood visuals have realistic, clear grain and wood characteristics, due to the advancement of the high definition print process used.

They look so real down on the floor that most people can’t tell that they are a printed picture and not real wood.

These wood patterns come in various widths, lengths, shade variations and surface textures. These type of floors can be installed over most existing flooring, thus avoiding the extra cost of removing it. There are even stair trims available if you want to cover your stairs.


The added feature of this type of flooring is the ease of maintenance. You just sweep or vacuum with an occasional damp mopping with a neutral cleaner. There is no need to apply any polish or refinishing. A vinyl wear layer that is scuff and stain resistant protects the printed wood pattern. Depending on the quality of the wear layer, there is a warranty not to wear out for up to a lifetime.

Homeowners Design Center, a flooring retailer, carries the top brands of waterproof flooring.

The company’s experienced and knowledgeable sales staff can explain to you all the features and benefits for you to make a selection for your new home construction or remodeling project. Give the company a call to come visit the showroom to see samples of all of the various brands of waterproof flooring.


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