Have you ever heard of the word “disintermediation?” If you haven’t, we are going to expand your vocabulary by one word today — one that should be a favorite of every consumer.

Disintermediation is what we usually refer to as “cutting out the middleman,” those usually undisclosed parties who handle goods and services between the producer and the consumer. Each middleman adds a little profit for themselves along the way so that we end up paying a higher price for our purchases.

Middlemen in flooring can add significantly to the cost of flooring. As Shirley Pai Hilton from Kahala Pacific Floors tells us, besides a profit margin that is added by each distributor, especially in Hawaii, there are extra layers of shipping cost. For Hawaii’s flooring consumer, this could mean Brazil to North Carolina to California and then to Honolulu. You may be paying very high prices, not because the product is superior, but because of how it makes its way to you.


Kahala Pacific Floors recognized this disadvantage a long time ago when it decided to be a manufacturer of its own brand of wood flooring, made especially for Hawaii. Through its import arm, Pacific Imports International, they have brought millions of square feet of high quality flooring products to the local market, first with the Bayside brand and now with Kahala Floors. Thousands of akamai local consumers have already experienced their outstanding quality and excellent pricing.

“Just come in to get a quote, pick up a sample and go shopping,” said Hilton. “It will be difficult to find anything that equals the beautiful construction of our product and if you do, it will probably be priced about 40-50 percent higher.”

Kahala Floors, an engineered line of flooring, is especially popular. Hawaii’s unique climate and extensive slab-on-grade construction calls for the extra stability that this form of flooring offers, decreasing the risks and costs of putting in a beautiful wood floor. And now, the Kahala Floors line is expanding to include its very own Outrigger Collection Luxury Vinyl flooring. Becoming available in the next 60 days, you can be assured that just like the company’s other products, this will be top-of-the-line at a fantastic price point.

Hilton is an expert when it comes to flooring and she shares her knowledge each month at the company’s Wood and Stone Flooring 101 seminar. Past attendees will tell you that you will gain a wealth of information and will be better equipped to make a good selection. And better than that, all graduates of the seminar receive special “lower than contractor” lifetime pricing on flooring and installation. The next session will be held Saturday, Oct. 21 at 10 a.m. Call 847-7711 to reserve a seat, as space is limited.

contact // 847-7711
address // 926 Kohou St.
web // kahalapacificfloors.com