The “Cool Roof ” movement in Hawaii has spread like brush fire. Everywhere you look, you see elegant white roofs cooling down residents all over Honolulu; A/C bills are often reduced by 25 percent or more. Roofs that used to be torn off and replaced are now being preserved from destructive ultraviolet and infrared rays for the lifetime of the structure.

But what happens if your homeowners association won’t allow a white roof? Perhaps you have a milliondollar ocean view that is obscured by the glare from the first story roof below you. Or maybe you just want to fit into a neighborhood that has mostly dark-colored roofs. Does that mean you have to suffer through yet another hot summer?


The answer is, no, you don’t have to.

NXT Cool Coat, manufactured in Australia, has developed a tough, fade resistant roof paint that keeps your roof cool even when using dark colors like Charcoal Gray or Brick Red. How does NXT Cool Coat do this?

It is done through modern nanotechnology — an infrared heat shield that keeps heat from penetrating the roof — that the Cool Roof Store staff developed. NXT Cool Coat’s proprietary formula keeps its paint from fading in the sun and can make your home’s interior as much as 12 degrees cooler. As a world leader in roof paint for 42 years, The Cool Roof Store has restored more than 750,000 roofs worldwide and offers a 12 year material warranty, available in gloss and matte finishes.

Monier tile roofs

Monier tile roofs are the most popular roofs being restored worldwide because it is so expensive to replace when its protective glaze has burnt off. With NXT Cool Coat, you can choose between three different primers that can be used to seal up the weathered tile depending on how bad the tile surface is. If it is down to bare concrete, the company recommends its Master Primer to start with and Nu Prime for tiles in good condition. Then, after two finish coats, it’s done.

Metal roofs

Whether corrugated panels or shingles, metal roofs are perfect candidates for a renovation. All panel laps are covered with a special butyl rubber tape to prevent leaks. Then, a metal primer is sprayed or a roll is applied to help stop the rust. Finally, two coats of the NXT Cool Coat are applied to create a hard, shiny infrared heat shield that resists dirt pickup, mold and mildew. It is enhanced with surface cleaning nanotechnology for improved dirt resistance and water beading. The result is a next generation, high-performance roof coating with superior durability that is heat reflective, 100 percent waterproof and has a guaranteed long lasting beautiful appearance.

Asphalt roofs

Even old asphalt shingles can be made new again with the NXT Cool Coat. No need for expensive and messy roof tear-offs which only use up our landfills. Choose from 36 beautiful colors or Brilliant White — always a best seller during these hot weather spells.


To see all these exciting new technologies in action, go to the Cool Roof Store at the company’s new location, 1363 S. Beretania St. Talk to the paint-splattered experts, who help customers save money by selecting the right coating for their roofs. One size does not fit all. If you need a licensed contractor to install it for you — with a long warranty — the staff can help with that, too. Call 591-1905 for a free quote.

contact // 591-1905
address // 1363 S. Beretania St.
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