It is probably fair to say that many people would love to have wood flooring in their homes, instead of carpet, laminate or vinyl, but many of them also have feelings of guilt or overindulgence, often as a result of the voices of conservation that we have heard for the last few decades. Many still hear the shouts of “don’t tear down the rain forests!” deep in their heads, but do you really know the environmental facts?

As Shirley Hilton from Kahala Pacific Floors tells us, the truth is that wood is the most renewable flooring material available. “No other natural fl ooring material can actually be replenished or replaced as much as wood can. Travertine quarries cannot be restored, as a forest would be. Additionally, after it has been thoroughly used, wood flooring can ultimately be burned for fuel or chipped and recycled into the earth,” said Hilton.

In actuality, those cries for conservation have had a positive and profound effect on the wood flooring industry. Sustainable forest management programs have brought us to the point where the annual average net growth for hardwoods exceeds our annual removal of trees. Additionally, while it takes most hard-wood trees 40 to 60 years to mature, the current new plantings will not be needed for at least 100 years, leading to further replenishment.

“If you can manage the cash flow for the investment, wood flooring makes total financial sense. You will enjoy the wood flooring, 24/7, 365 days a year and it will be the last floor you will ever have to install,” said Hilton. And it is an investment, not an expense, as it has been shown that wood flooring can enhance the resale value of your property. Many consumers already recognize the virtues of wood flooring: a lifetime product, provides better indoor air quality, free of allergens and dust, totally cleanable and sanitary, extremely beautiful, kind to the body with the absorption of shock and available in a color to suit almost any taste and décor.

If you would like to learn more about wood and other flooring options, Hilton invites you to attend its next seminar, “Wood and Stone Flooring 101,” scheduled for 10 a.m. Saturday. Consumers thoroughly enjoy the seminar where they can receive useful information and a special discount on Hawaii’s fi nest fl ooring products and installation. Space is limited, so be sure to make your reservations today.

contact // 847-7711
address // 926 Kohou St.
web //