Every day the average American family uses 300 gallons of water, according to the U.S. Environmental Protection Agency. Aside from the obvious, families also use lots of water in ways they don’t see (virtual or invisible water).

In fact, 86 percent of all water used is invisible to most consumers because it’s used to produce food, beverages and products, according to the Value of Water Coalition.


How can you take water conservation one step farther in your daily life? MWH Global, an engineering and strategive consulting firm focused on water and natural resources, offers tips for reducing your invisible water consumption.


1. Add up daily habits.

Find out how much water — real and invisible — you use each day as a starting point to determine the best steps to consider in reducing your consumption.

2. Make easy switches.

Consider substituting products that use more water with others that have a smaller water footprint. For example, drink more tap or filtered water instead of buying bottled water. Buy clothes with artificial fibers instead of cotton, which is made with more water.

3. Use water-efficient appliances. When it’s time to replace a household appliance, do your research. Compare various products to identify the ones that have the lowest water consumption.

4. Choose sustainability. Try to select products you trust as being made in more environmentally and water-friendly ways. Look for companies that have high sustainability ratings.


This article is courtesy of Brandpoint.