In the past, whenever the Cool Roof Store has thrown its big One Day Sale and seminar events, enthusiastic crowds have come out en masse to take advantage of the special pricing and hands-on demonstrations. In fact, sometimes the morning crowds have been so large that not everyone has been able to get a good seat to enjoy the show.

This Saturday, Sept. 27, from 9 a.m. to 3 p.m., the company will be trying something a little different. It will be spreading out its seminars into six different times during the day, so that no one will miss out. In fact, you can choose to reserve a seat for any two of the seminars to guarantee a spot up-close, as well as to get some discounts not available to the general public.


Here’s the schedule:

9 a.m. and 12 p.m. — Getting Started Seminar:

This is the big one that everyone arrives early for, and it is often hard to find a seat. This time, there is no need to cut your breakfast short, because it will be repeated again at noon in its entirety. Even better, you can reserve a spot for either time by calling 591-1900 or by registering online at

10 a.m. — Flat Roof Seminar: Topics: What are the four most common mistakes applicators make? How long do I wait between coats? When do I need a primer? How much top coat will I need?

11 a.m. —Metal Roof Seminar: Topics: How do I know if my metal roof is too far gone to coat? What is the best metal primer for my roof? Is there something I can do to cover up the rust holes? Do I need to put roof tape over the horizontal and vertical seams?

1 p.m. — Monier Tile Seminar: Topics: When do I use the penetrating primer vs. the concrete primer? Do I need to replace cracked Monier tiles, or can I repair them? What do I do about my missing concrete grout along the ridge tiles?

2 p.m. — Asphalt Shingle Seminar: Why do some people say you can’t coat shingle roofs? Why do you use so much Super Roof Primer on your roof? What colors will blend in best with my neighborhood? Should I coat my roof before or after the PV solar install?

Also, bring any photos and measurements of your roof, so the company can calculate exactly how much coating you will need. Don’t know your roof size? At the seminar, the company can go on Google Earth and measure it for you. Can’t make the event? Call 591-1900 and the prices will be reserved for you until Oct. 1.

contact // 591-1900
address // 575 Cooke St.
web //