Page 13 - Hawaii Renovation - May 7, 2023

MAY 7, 2023 HAWAII RENOVATION 13
EASY HACKS TO LIVE A
MORE SUSTAINABLE LIFESTYLE
Ninety percent of Americans want to live more sustainably, but only 11% consistently do. Why? Research from Procter & Gamble conducted in 2023 found that Americans think sustainable habits at home are too difficult (82%), too expensive (89%) and sacrifice product performance (73%).
Sustainable choices don’t have to be a burden though, especially if you know where to prioritize your efforts. For ex- ample, the highest environmental foot- print of many everyday products, like laundry and dish detergents, comes from the water and energy needed to do the job, like when you wash your dishes in the sink or use your washing machine.
As part of the #ItsOurHome cam- paign, Cascade and Tide have partnered with digital creators to offer the follow- ing easy hacks to help you live a more sustainable lifestyle, continue to get great results and save money on house- hold bills:
novation, Cascade has also joined the Change the Course initiative to support several water restoration projects in the United States. Over their lifetime, these projects are expected to restore nearly 2 billion gallons of freshwater in water- stressed regions.
CLEAN ON COLD
Washing laundry in cold versus hot water uses over 90% less energy in every load. Put another way, that’s enough en- ergy savings to power the entire average American household for over an hour. Consider the 30 billion loads of laundry done in the United States and Canada annually. That’s an enormous amount of energy that could be saved with a simple turn of the dial.
If you’ re concerned about the cleaning performance of a cold wash cycle, con- sider this, Tide has innovated its prod- ucts to clean on cold, every load, every cycle. Tide is on a mission to turn three out of four washes to cold water by 2030, which will help prevent an esti- mated 27 million metric tons of green- house gas emissions from entering the
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gallons of water per cycle while the sink can use the same amount in just two min- utes? In fact, each week you use an En- ergy Star-certified dishwasher you can save up to 140 gallons of water versus washing dishes at a running sink for 11 minutes per day.
You can also skip some of the tradi- tional dishwashing steps when you select the right detergent. Brands like Cascade are building a water-positive future and helping to reduce daily water use in American households by offering options that provide a high-quality clean without the need to pre-rinse dishes. With its in- novative formula, the enzymes within Cascade Platinum ActionPacs latch on, break down and wash away food so you can skip the sink and save water.
“We know people want to save water, but they also want clean dishes. That’s why we created a sustainability hack, not a tradeoff,” says Marchoe Northern, senior vice presi- dent and general manager of North Ameri- can Home Care at Procter & Gamble.
Beyond ecology-minded product in-
808.843.2005 | 667 Puuloa Road, 96819 www.thebathroomstoreus.com
Earth’s atmosphere.
Washing in cold water with Tide means lower emissions, more financial savings on your energy bills and a gen- tler wash that helps preserve clothes longer.
“At Tide, we want to reduce the en- vironmental impact of a load of laun- dry and increase the impact of clean clothes,” says Amy Krehbiel, brand vice president of Fabric Care Innovation at Procter & Gamble. “We are proud to be helping families live more sustainably.”
Learn more about Tide’s sustainability initiative by joining the conversation on social at #TurnToCold.
With today’s current climate crisis, you may be looking for ways to lower your carbon footprint at home, and thanks to product innovation, that’s easi- er today than ever before.
This article is courtesy of Brandpoint.
SKIP THE SINK
Did you know that a dishwasher uses 4
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