Page 15 - Hawaii Renovation - Sep 19 2021

DON’T REROOF, REJUVENATE!
Should Your Asphalt Shingle Roof have the following:
􏰀BlackStains 􏰀GranuleLoss 􏰀Mold,MossorLichen These are signs of deterioration your roof is
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roofs on a regular basis,” says Mark Pagel, general manag- er of DaVinci Roofscapes. “Homeowners recognize that hail, high winds and severe weather can take their toll on roofs. They’re reacting by seeking out roofing materials that will stand up to strong weather conditions. While price is an important con- sideration, respondents of the survey are focused more on value. They’re interested in investing in durable roof- ing materials, like synthetic slate and shake tiles, which are guaranteed to hold up to severe weather conditions.”
CONTRACTORS ARE INFLUENTIAL
When it comes time to select a specific roofing brand, 61% of homeown- ers are looking for a quality product. To find that roofing brand, 57% are relying on their contractor for recom- mendations, which is more
than they do on family and friends (35%), or even their own personal experiences with a brand (37%).
“Homeowners understand they may choose a new roof only once or twice in their lives,” says Pagel. “They also understand that contrac- tors make these decisions many times a year for their projects. The research indi- cates homeowners respect and value the recommen- dation of contractors who work regularly with different building products.”
10-YEAR COMPARISON
A 2011 national survey sponsored by DaVinci Roof- scapes provides insights into changes in consumer atti- tudes toward their homes in the span of the last decade. In a comparison of the 2011 Color Study (conducted by Harris Research) and the 2021 Roof Purchasing Study, results show:
SEPTEMBER 19, 2021
• A strong growth in homeowners valuing the curb appeal of their per- sonal properties in the past decade (78% viewing it as “extremely” or “very impor- tant” in 2011 as compared to 88% with similar feelings in 2021).
• An increase in home- owners seeing their home exterior as a reflection of their personality (71% in 2011; 85% in 2021).
• While durability remains the biggest influencer of a roofing purchase, the sec- ond-most popular influencer has changed dramatically. In 2011, longevity was the sec- ond response. In 2021, that has changed to pricing, up from the No. 8 position 10 years ago.
• Severe weather damage remains the No. 1 reason for replacing a roof. However, is 2011, 65% said severe weath- er would prompt a new roof purchase (with 9% reporting
HAWAII RENOVATION 15 current roof damage from
a weather-related event), compared to 57% in 2021 (with 32% reporting a cur- rently damaged roof from severe weather).
• While 23% of homeown- ers reported replacing their roof due to old age in 2011, 44% (almost double) said old age was the reason to replace a roof in the 2021 study.
• Color preference has remained consistent. Black is still the most popular roof color, followed by gray, brown and beige/tan.
For more roofing in- sights and inspiration, visit davinciroofscapes.com.
Bottom line? A new roof can be a good, solid invest- ment, especially when your roof is able to withstand the elements over the years and look great while doing it.
This article is courtesy of StatePoint Media.
HAWAII RENOVATION KEYWORD DIRECTORY
FOR INFORMATION AND OFFERS ON HOME IMPROVEMENT
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TEXT MESSAGE
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ACSHOPPE
BUILDING SUPPLIES
RUI BUILDING SUPPLY
RUISUPPLY
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C&C CABINETS GRANITE
CCCABINET
DA WING TRADING, LLC
DAWING
GOLDEN CABINETS & STONE
GOLDENCAB
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KAHALA PACIFIC FLOORS
KPTFLOORING
TRI-WEST FLOORING
TRIWEST
GENERAL CONTRACTORS
ATLAS CONSTRUCTION
ATLAS
GRAHAM BUILDERS
GRAHAM
GENERAL CONTRACTORS
HK CONSTRUCTION, CORP
HKCON
HPS CONSTRUCTION SERVICES
HPSCON
HOMEWORKS CONSTRUCTION
HOMEWORKS
KAI RIDGE HAWAII CONSTRUCTION KAIRIDGE
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STANAKA
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WAVEHI
WONG CONSTRUCTION, LLC
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HOME COOLING SYSTEM
ISLAND COOLING LLC
ICONCEPTS
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ALL ISLAND BATH REMODELING
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THE BATHROOM STORE
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TROPICAL PLUMBING AND BATH
TROPPLUMB
ROOF & EXTERIOR
CLEANING
ENVIROWASH HAWAII
ENVIROWASH
ROOFING
MURAKAMI ROOFING
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WOROOFING
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CLEAN SOLAR PANELS HAWAII CLEAN SOLAR
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