In late 2023, California — the largest solar market in the United States — saw a dramatic cut in its state solar incentives, reducing the value of solar by 80%. As solar markets in California and other states slow down, larger solar companies are making the strategic decision to set their eyes on the Hawaii market.

Eric Carlson, chief information officer of RevoluSun, explains that these companies — including some already operating in Hawaii — often ramp operations up or down based on the perceived profitability of different solar markets. Currently, Hawaii stands as a prime market, prompting a deployment of resources to meet the surging demand. However, Carlson emphasizes a critical point: “As we have seen in years past, this approach means that as soon as another state becomes a more lucrative market, resources may be diverted, leaving these national companies potentially understaffed and unable to meet the needs of their customers in Hawaii.”

This leads to the advantages of choosing a locally owned and operated company like RevoluSun. Carlson highlights that RevoluSun’s commitment is firmly rooted in Hawaii, unlike national companies whose resources are spread thin across multiple markets. This focus means that every ounce of attention and expertise is dedicated solely to Hawaii, ensuring that customers receive the highest level of service and commitment.

Since opening their doors in 2009, RevoluSun’s internal initiative, Project Empower, has contributed more than $800,000 to various nonprofit organizations in Hawaii. Another example of the benefits of buying local and its direct economic impact is RevoluSun buys from local distributors and hires local employees, ensuring money continues to circulate in the state’s economy.

Before going solar
As Hawaii’s solar market continues to evolve, more mainland companies are looking to capitalize on the state’s strong solar market. Homeowners are urged to exercise caution and diligence when considering solar installations, as there has been a rise in unscrupulous sales tactics that are more commonplace on the mainland. Carlson provides valuable tips to ensure a smooth and reliable solar journey:


• Check the legitimacy: Verify the business license and insurance of the solar company.

• Ask for references: Seek feedback from previous customers to gauge the company’s reputation.

• Avoid doorstep agreements: Never sign an agreement at the door; take the time to review and understand the terms.

• Compare prices: Obtain quotes from different companies and be cautious of unusually low quotes or quotes that promise unusually high savings.


• Inquire about installation: Ask who is handling the installation and seek a formal explanation for servicing needs.

• Beware of pressure tactics: Be cautious if pressured to make quick decisions.

• Question unrealistic promises: Keep an eye out for promises that seem too good to be true, such as “free solar” or high-pressure sales tactics.

To learn more about a custom solar solution by RevoluSun, call 808-748-8888, visit or swing by its showroom located at SALT at Our Kakaako.

660 Ala Moana Blvd. No. 220A, Honolulu