Inception Luxury Vinyl Waterproof Floor has been a popular brand of flooring and has been installed in many of Hawaii’s homes and commercial projects. It has been one of the most asked for and sold at The Floor Store, a kamaaina flooring company that has been selling Inception and providing installation services since it first came to Hawaii. The Floor Store is one of the top retail and commercial dealers in the state.

The product is well-accepted because of the local-style patterns designed for and only sold in Hawaii. In the Island Collection line, there are patterns like Royal Koa, Poipu and Maunakea, to name a few. There are many other patterns and product styles to choose from if you can’t find anything in the Island Collection.


One of the most important features that customers are looking for is the waterproof warranty. They want to be assured that the floor will not be damaged from spills, leaks and pet accidents. These floors can even be damp mopped without causing damage, unlike wood or laminate floors. Because it is waterproof, it is the perfect floor to be used in bathrooms, kitchens, laundry rooms and any other areas where you wouldn’t think about putting a wood or laminate floor. Now, you can get that wood look that continues into your bathroom and/or kitchen.

The product is highly stain resistant due to a special finish that is applied on the wear layer. The SPC (stone polymer core) makes the planks indentation resistant, should you accidently drop something on the floor.

Many customers are replacing their carpet with Inception because of its ease of maintenance, durability and being pet friendly. Loose pet hairs can now be easily swept up or vacuumed. Pet accidents can be wiped up without leaving any residue in or on the floor. The surface has a thick vinyl wear layer that protects against excessive wear. No polishing is required to maintain the floor.


There is an underlayment pad that provides added comfort and sound insulation when walked on. The floor planks have interlocking joints that install to float over a bare or existing hard surface floor without the expensive removal cost. The product can be a do-it-yourself project with some basic tools and a saw.

Inception comes with all the matching trim and stair moldings you will need. There is stock on-island of select patterns so you can install your floor right away. The floor comes with a lifetime-limited residential warranty and 15-year commercial warranty.

To see Inception samples, visit The Floor Store showroom and talk to its friendly and experienced sales staff. They can help you choose the appropriate product and pattern for your home, and also provide installation services.

CONTACT 808-848-7771
ADDRESS 120 Sand Island Access Road, Honolulu