Tropical Wholesale owner Matthew Houar’s work in the vinyl industry came as a natural progression. With a father who pioneered the industry in Hawaii, Houar grew up with a keen eye for what works best in Hawaii’s climate.

Houar’s father specialized in vinyl siding, but it was Houar who brought in the window side of things, starting the first-ever vinyl-window factory in the state.


While Houar’s vinyl-window factory did well for quite some time, he eventually found a brand that was doing just as well: Simonton, ranked consistently as No. 1 by J.D. Power and Associates. What Houar decided to do next, is something only the most savvy of professionals would do.

Rather than burn up resources competing with the big guys, he joined them. He teamed up with Simonton, and helped the brand design a window specifically for Hawaii.

The result is a special line of Simonton’s Madeira windows. The line itself is built for southern-state climates, but the special line Houar helped to design is meant specifically for Hawaii.



The windows are done so well that Tropical Wholesale even offers Hawaii’s only factory lifetime window warranty, according to Houar, covering everything from materials and labor to hardware and workmanship. What if the windows accidentally break? They’re covered for that, with a 10-year accidental breakage warranty.

“For Hawaii, it’s the best you can get, bar none,” Houar said. “It also has a 20-year warranty not to cloud up, which is a big deal over here, because there is no machine in the state of Hawaii that can fix that type of glass.”

This type of thinking has helped to carry the company for more than 30 years in business in Hawaii — the longest running residential window business in the state, according to Houar. The company has a family mentality, and its team spans generations. Houar, his son and his brother run the business. Houar’s daughter, a designer, helps as well, and his wife also comes in occasionally, along with her sisters and even Houar’s parents.


“We don’t have sales reps, so we aren’t wasting money on sales commissions,” Houar said. “In our industry, sometimes people can pay up to 10 to 35 percent of the gross price on commissions. We’d rather give you a better product — more bang for your buck.”

Houar also believes that good handiwork matters just as much as the material being installed. Only in-house, drug-tested employees do Tropical Wholesale’s installations and repairs.

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