When a home smells good, it makes a favorable impression on visitors. This is exactly what home sellers want when they put their house on the market.
The concept of ambient fragrancing started to trickle into the real estate market years ago. Savvy real estate agents advised sellers to bake cookies or cinnamon rolls in the homes they were showing to create a comforting, deliciously scented atmosphere meant to entice buyers.
The essential oils used in the practice of aromatherapy offer a more practical and potent way to use scent marketing to move buyers to feel good about a property. Those who are interested in understanding scent marketing discover how tiny amounts of familiar, tempting aromas like cinnamon, clove, vanilla and orange, can fill a whole house with pleasant ambient fragrance. An added bonus is that essential oils are all-natural and distilled from plants. They are less likely to elicit the kind of adverse reactions that harsh synthetic fragrances do.
Aromatherapy expert Tom Havran has several ideas to help you sell your home. He crafts blends for Aura Cacia, purveyor of 100 percent pure and natural essential oils and aromatherapy products. A passionate expert on the properties of essential oils, he has been crafting essential oil blends for 15 years.
His suggestion is an easy and sleek way to create a warm, comforting atmosphere that can help put potential property buyers at ease. Havran recommends using vanilla essential oil blended with jojoba. Here are the ingredients for Vanilla amber aroma crystals:
• 1 cup coarse-grained, chunky sea salt
• 1 teaspoon jojoba or grapeseed oil (just enough to make the salts glisten and gleam)
• 25 drops vanilla precious essential oil
• 10 drops lavender essential oil
• 10 drops sweet orange essential oil
Directions: Mix salt and oils, pour into a decorative dish or bowl and set out on a table. Placing the crystals in a warm sunny window or near a heat register will help diffuse the delicious aroma throughout the room. Stir in additional essential oils to boost the scent as needed.
Essential oils are concentrated, so a little goes a long way. An initial investment in a small 1/2-ounce bottle of oil will provide you with enough applications to conduct dozens of open houses. Learn more at www.auracacia.com.
This article is courtesy of Brandpoint.